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As a mom entrepreneur, a MomPrenuer, you know that there is no shortage of people telling you what to do and how to do it.
You're too busy running your own business and raising your family to listen.
This blog post will show you why having a website for your business matters and everything else in between: from branding yourself as an expert, creating a virtual storefront where customers can find info about your products or services, establishing credibility with potential clients, building customer loyalty with special offers only available online - the list goes on!
In this blog post we'll get into 3 reasons WHY MomPreneurs need a website VS just a Social Media business page for building a successful business.
What A Website Does For Your Business?
1) Builds Authority and Trust
My favorite way to explain what a website is a quote I heard;
"It's the heart beat for your business." - Chef Katrina
Your website is your home, your place to be yourself, to introduce people to your business and who you are. If you've been in business for a while or are just brand new; people are where business comes from and they buy from people they Know, Like, and Trust.
But how do they know you? Is the only way they know is from social media, it's possible that you're not getting as much as you could be for your business.
A website it completely searchable, how many times do you go to social media like Facebook or Instagram to search for a network marketing product, a service that you offer? Very rarely, people search on Google, on YouTube, on Pinterest for answers.
Between the 3 top search engines, my favorite is Pinterest, it's a whole lot easier to rank for searches and drive traffic to your website without advertising.
Learn all about getting your business up on Pinterest in my course Profitable Pinterest Academy.
Just imagine how much more business you could get if you show up when they search for information. Now I'm not saying that building on social media isn't effective, it can be very effective if you put in the time to always show up.
I personally am a mom of two busy children and I don't have time or even want to always be present on social media to build my business. I want and need people to come find me and THAT is the power of a website paired with a search engine like Pinterest.
2) It's your Own
A website is also a place you own, have you ever had a post taken off of Facebook for content that wasn't allowed?
Social Media site are not place you own, if they suddenly shut down, do you have another way to reach people and show what your business offers?
A website gives you a place to give your opinion unbiased and completely truthful, so if you have a product from your network marketing or direct selling company that you absolutely love, but you've been taught to never say the name of the product!
Not anymore!! Now you can share your opinion, what you like and all the benefits of the products without hiding anything. You get to show up when people search from that product and then they can buy from you.
It's also now a place people can buy your own products and services as you create them because while network marketing is an amazing platform to get started into entrepreneurship, there comes a time when it's time to share what you know and then get paid for it.
I never thought that I would be able to sell my own products and services, but there comes a time when you need to stop learning and start getting paid for what you've learned.
Now that can seem like a daunting process or not sure where to start, check out this post on How to Create Digital Products To Sell Online.
3) Builds your Brand
There is not a day goes by that I don't hear about "Branding You!" And the only reason I find this rather funny is that, just 5-7 years ago it was such a strange thing to say.
And now in our online world, it is absolutely necessary to build a brand.
A brand is your story, your journey to where you are now, it's sharing your passions, your opinions and then sharing it out there for people to follow and love.
It's going to be slow and can be discouraging, but by continuing to show up, you start to build a following, and then that following becomes the people that will go to battle for you if you ever get haters coming to you.
That is the power of building a brand!
But how does having a website help build your brand?
If all you use is social media to build your brand... how will people then find you if for some reason the social media channels kick you off or shut down?
A website brings it all home and then gives you an opportunity to offer your products and services to buy to help them along on their journey.
Another question that I hear a lot is on "how do I monetize my audience?" You have to have a place for people to pay you for your services, your products, for your trainings and a website is where you'll host them.
Not sure what to sell? Schedule a Vision call with me and we'll nail out a plan for what to sell and building your business.
Conclusion
Now that I have covered the 3 top reasons you should have a website, I want to answer, how do I build a website? Which website builder do I choose?
There are a lot of great options out there and honestly it also depends on your budget, so I'm going to give you two recommendations:
1) Build your own
2) Hire someone to do it for you
I have gone through a few different options on building your own website and I have gone the route of having my website built for me. Both are great! It just depends on your budget and time as a business.
My website builder of choice is Wix.
Wix is completely user friendly and without a doubt easy on the wallet and easy to customize.
I even have a complete Tutorial course to help guide you through setting up your website for your business.
Now if you have more of a budget to have someone build out your website, I would definitely make sure to do your research so you get someone that will build something that is YOU and that can be easily updated if necessary.
I would recommend starting with someone who is a certified Story Brand Website Builders based off of the book Building A Story Brand by Donald Miller. It is an excellent read for developing your business brand and website.
I'm curious, what has held you back in the past to having a website? Has this helped you decide to move forward?
Let me know in the comments.
Talk soon,
This post may contain affiliate links to products that I trust. This means that if you make a purchase using the links below I may receive a small commission at no extra cost to you. Thank you for the support!
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