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A beginner-friendly guide to Pinterest Boards
Pinterest is a visual search engine, which means having a beautiful pin image is necessary to boost your online presence. You need to have the right strategies for designing pins to drive traffic to your website or blog. Your pins circulate online longer than any other social media post.
You also need to maximize your options in getting your pins to reach as many people as possible. And one way to do this is through Pinterest boards.
You have to create boards on Pinterest because you can't pin any pins. So first things first create a board.
How to create a Pinterest Board?
Once you have your Pinterest account created you'll see something that will look like this on the top of your screen:
Pinterest will automatically have you signed in to your business hub or your home feed. To create a board, you'll have to first navigate away from your Pinterest account home feed and click your profile picture in the top right.
This will take you to your Pinterest profile. From here you'll see two tabs that say "created" and "saved" that is below your profile photo. Click on the Saved tab (this is where you will find all your Pinterest boards once you have them created), then you'll find a plus (+) sign on the right underneath your Pinterest account info.
After you click on the plus (+) sign, it will give you three options to create. You can Create a Pin, Create an Idea Pin, or Create a Board. The next step that will come up is the part for naming your board, which is another section and before we go there, I'm going to first give you another option to create your Pinterest boards.
If you don't see the plus icon, go over to the top left that says "Create" then select "Create a pin". It will open up your Pinterest Pin builder where you can set up a new pin. In the Pin builder in the right hand corner, you'll see a drop-down menu next to the "Publish button. This is where you choose your board, but if you don't have any created you see an option to "create a board." Click create board and you then be asked to name your board.
You Pinterest board name should be very specific and meaningful Pinterest boards that best reflect your ideas and business. Let's talk about some Pinterest board ideas.
What should you name your Pinterest board?
The first thing you should do with boards is to decide on the name. When you go to Pinterest, use the search bar and start searching the content that you usually share. You should familiarize yourself and get inside the brain of your ideal client or customer.
Consider these helpful questions that will guide you during your research:
What are they searching for?
What is it that they're asking?
How can I answer their questions?
The name of your Pinterest board should never be random, just like anything else in business marketing, you need to have a plan and a strategy.
Your board name is an important ranking factor for SEO on Pinterest, which means you want to make sure you're using relevant keywords.
The keywords that frequently show up are what you're going to use for your board names, pin titles and descriptions, and Pinterest profile. It is vital that you do the keyword research often. Once you've looked into what exactly they are searching for, you should put it on the boards that you've created.
To get started, brainstorm a list of potential keywords that best describe your board topic. You can use the Pinterest search bar and type in something that your audience might search for. Before you hit enter you'll see search suggestions come up.
These are Pinterest keywords or Pinterest SEO that you will use for your Pinterest board name, your Pinterest account name/description, your pin titles/descriptions, and your Pinterest board descriptions. So keep note of all the Pinterest keywords that are related to your business.
Once you've chosen a keyword, put it into your Pinterest board and click save.
The next thing you'll want to do once you have your boards on Pinterest is to create pins and start saving them to your boards.
Want to learn how to create pins that will get attention and drive traffic to your website or blog?
Download this free PDF guide that tells you everything you need to know about creating pins for Pinterest. You'll learn how to design pins, maximize your options for reaching more people, and how to use calls to action in your pins.
Click here to download the free PDF guide of Pinterest Pins Explained.
It's also helpful to join a Pinterest group board to share your pins.
How to join Group Boards?
Once you've created your boards and you've started pinning to your boards, you may want to look to join groups boards where you can share ideas that are similar to your content. So, how do you find and join group boards on Pinterest?
If you're on Pinterest, you can filter your search results by all pins, profiles, your own pins, or by boards. You can do this through the search function on Pinterest and selecting the drop-down menu on the top right corner near the search bar. When you choose boards, you will see multiple boards and group boards that are relevant to the topic you searched.
As you're scrolling through the Pinterest boards, you'll notice that in the bottom right corner of the board there is a profile photo. If there is only one photo, there's no collaboration since it's not a group board. If you see multiple profile photos on that board; this is a group board.
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You also have to remember that not all of these Pinterest boards are going to be open for you to join. So how do you find the ones that you can join?
You can click into the Pinterest boards and see if there is an option to "request to join." Then there is also a website called pingroupie.com.
It is a free directory service for Pinterest boards. Simply sign up for a free account and then do a search by topic and it'll bring up a list of group Pinterest boards that you can join.
How many boards on Pinterest should you have?
In this article, I'll tell you how to use create and use Pinterest boards. You can refer to this guide regardless of whether you have a personal account or a business account on Pinterest.
If you're just starting out on Pinterest, you want to have at least 10 boards. This number of boards will help you to not feel overwhelmed, and it will also give you a good range to start pinning your ideas from a blog post.
As you get more comfortable with using Pinterest and as your following starts to grow, you can create more boards. Just remember though with your Pinterest board that less is more. You don't want to have too many boards that are inactive, because that just looks like you're not interested in Pinterest or you're not using it to its full potential.
You should have 2 types of boards: personal and group boards.
A personal Pinterest board is one that is just you pinning all the pins or trending topics.
If you have a total of 10 boards, 8 of those should be your own personal boards while the remaining 2 can be group boards.
Of course, you can always add more boards once you start pinning and you realize that you're sharing something that doesn't quite fit into any of your current boards.
Always remember though, that you want to have more personal boards for your business than group boards.
My golden tip about Pinterest group boards
So I'm going to share with you a Pinterest board secret that I always mention on my Profitable Pinterest Academy where I teach business owners about Pinterest marketing: before you hit the request to join or even after you hit that request to join a group board, follow the person who is hosting the group board and give them a message.
Tell them why you want to join their group board. Just that little message makes the whole difference.
You want to assure them that you are not someone who's just going to spam all these group boards. You're going to care about what you add to this board. Once you are approved you'll see the board under your "saved" tab under your Pinterest account. Then you can start saving your pins to this board.
One of my favorite tools to use to organize Pinterest boards is the Tailwind app. The Tailwind app is a scheduling tool partnered with Pinterest to help you automate your pins to boards on Pinterest. You can also join relevant communities on Tailwind to share other peoples' content and have them share yours.
Conclusion
Now that you know all about Pinterest boards, it's time to put this information into practice. Go ahead and start creating your boards, requesting to join group boards that are relevant to your niche or business, and then start sharing your pins on these boards!
If want to get on Pinterest but got too much on your plate, I have an agency service where I provide Pinterest management for business owners.
You can think of me as your hands-on team for implementing a Pinterest marketing strategy to help grow your online visibility, traffic, and sales.
My team and I will be the ones creating pins, joining relevant group Pinterest boards, implementing a Pinterest ads campaign (if that's something you're interested in), and analyzing the results so that we can make necessary changes to improve your ROI.
If this is something you might be interested in or have any including keyword research and image creation, choose a time on my calendar, and let's chat to see if we're a good fit to work together.
Another option is learning how to it yourself for your business in the Profitable Pinterest Academy.
You can access the recordings or sign up to get live group calls.
Recordings
Enroll for Live Group Calls
You will learn everything about Pinterest basics, Blogging Basics, Pin Creation, Pinterest SEO, and how to Automate showing up on Pinterest!
And that's it! Those are all the Pinterest boards you should have for your business. Do you have any questions about setting up your own Pinterest boards? Let me know in the comments below!
Talk to you later,
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