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If you’re thinking to use Pinterest for business to build your business but you've maybe used it as a personal account before, you're probably like “Should I just convert it? Or do I just create a new business account?”.
In this blog, I’ll tell you which is better: a Pinterest for business account vs a personal Pinterest account?
Benefits of Pinterest Business Account
When you have a Pinterest business account - or any kind of a business account like an Instagram business account or a Facebook business account, one advantage of a business account over a personal account is that you have more tracking.
Through Pinterest analytics, you will have an idea about what kind of people are interacting with your content.
You’ll be able to see what pins are driving traffic to your website and which ones aren’t. You can also learn about the interests of your followers and determine what content to create in the future.
A mentor of mine has said "Numbers are easy and business is all about the numbers, so that makes business easy."
She was referring to the fact that if you're able to track your analytics, you can make data-driven decisions about what content to create to better reach your target audience and ideal client.
All this information is readily available for Pinterest business account using Pinterest analytics, which you don't have access to in a personal account.
All business is just numbers, you just need to be able to know the numbers to grow the numbers. So, more tracking means more analytics which leads to more growth.
Once you got the analytics, you'll be able to refine your Pinterest marketing strategy to reach your target audience.
Should you convert your personal Pinterest account into Pinterest for business account?
Let's say you have an existing personal account that you actively use. You already have Pinterest profile, you have one or more Pinterest boards, and you’re pinning new ideas all the time, which means you already have an established Pinterest profile.
Should you convert that personal account to a Pinterest business account?
In my Profitable Pinterest Academy course, I suggest that you convert it to a business account because it's has an established Pinterest presence.
If you are pinning and you love to be able to be active on your Pinterest account for your business, it is good for your account because Pinterest loves active Pinterest users. If you're going to use it just to post your product pins, it's not going to get as many impressions, views, and clicks.
Pinterest loves when you pin regularly and interact with people. So, if you are going to be active on your Pinterest business account, convert it to a business account.
However, if you're not going to use it actively or if you're only going to post your product pins, just create a new Pinterest business account, but know this Pinterest strategy is going to as effective.
A Pinterest strategy that I use for my own account and for my clients Pinterest accounts that I manage, I always make sure to re-pin similar ideas from other Pinterest profiles.
This Pinterest marketing strategy allow you to not only grow your Pinterest presence, but give you invaluable information that allows you to know what other content your should create.
When should you not convert to a personal account to a business account?
If your Pinterest personal account is just complete opposites from what your business is or who your avatar is, then keep it that way! You can still create a new business account. It's just going to be slower to get going, drive traffic, and ramp up people who are looking for your business.
If you're not sure whether or not to convert your personal account into a Pinterest for business account, consult with an expert like me.
In my Profitable Pinterest Academy course, I'll teach you everything you need to know about Pinterest marketing. We cover all of the Pinterest basics from
Setting up your Pinterest for business profile and then how to optimize your business profile to be found,
how to set up a brand new Pinterest account or converting a personal account,
how to use rich pins with your website,
how to use Pinterest ads and promoted pins,
how to use Pinterest as a search engine,
how to create boards,
how to join group boards,
and so much more!
Then we also cover how to start creating your pins, which is your visual content on Pinterest because Pinterest is not just a search engine, it is a visual platform. So we also cover
what are the best practices when you start pinning to Pinterest,
how to create popular pins,
how to showcase your online store in your pins,
whether or not you should use multiple images,
and which Pinterest board is best for your pins.
And that is just 2 of the 5 pillars that we cover in the 6 weeks of live group coaching.
As I'm writing this post, enrollment for the Profitable Pinterest Academy is open, but if you're reading this and it isn't, just make sure to complete enrollment to save your spot. I keep the class sizes small so that I can truly help you set up your business profile successfully and use Pinterest for business to help you increase your leads and sales.
What are some steps that you can start taking today to grow your Pinterest for business account?
Post Pinterest Idea Pins
One way to start getting your pins in front of more people is to post Pinterest idea pins. What are Pinterest idea pins?
Ideas Pins are similar to stories found on a social media platform. The difference between a story is that Pinterest doesn't have a time limit to Idea Pins. They are forever attached to your Pinterest profile.
They also don't have a direct link attached to them like regular pins. The end result of an Idea pin is to provide value, a lesson that can be easily consumed and help them make a difference in what they're desires that then leads to them following your Pinterest profile.
The best way to use Pinterest Idea pins to build your business profile is to publish an idea pin 1-3 times per week.
What are some good things to share in Idea Pins on Pinterest
But, what should you share in your idea pins? An idea pin can be a blog post shared in a static pin or in a video pins. You can break up your content into an idea pin. You can also easily share a clip of a YouTube video. The Idea pins are adding short snippets of value so that your audience sees it more clearly.
Make sure that your Idea pins offer inspiring ideas because that leads other Pinterest users to follow you. Pinterest wants more people to be able to follow you. They want to show idea pins to the people who are looking for that kind of content.
What if you don’t have a big following? Can you still make a difference?
Yes! Your pins are the main assets of your Pinterest business account. Since Pinterest is a visual search engine, your profile should have interesting visual content that will grab the attention of other Pinterest users.
You can also use promoted pins with Pinterest ads to increase your visibility. Promoted pins are paid ads, and they allow you to target people who have previously engaged with your content on Pinterest. However, I wouldn't suggest using Pinterest ads until you start pinning your content over a few months and added value to your Pinterest business profile.
The best way to increase our visibility on Pinterest is making sure to use specific keywords and long-tail keywords relevant to your content.
How to use Keywords and Eye-catching Visuals
The keywords and visuals are the most important basics of Pinterest marketing.
Now I know this may not be what you want to hear, but you need to do the keyword research, to know which keywords are highly searched, and then choosing the ones that will be searched by your ideal client and target audience.
To do this, you really need to get inside the head of your ideal client, understand what your audience is looking for, and provide them with that content.
If your pins have the right keywords and continue to get clickthroughs and saves, then the Pinterest algorithm will show your content more.
Make sure to grab your copy of my free PDF walking you through all the basics of Pinterest pins from creating them to publishing them all inside Pinterest Pins Explained.
Getting a Pinterest Account
How to get started with a Pinterest business account? I cover that in one of my videos. But basically, you go to business.pinterest.com and start from there.
You can either log in to your existing personal account and convert it or you create a new Pinterest business account. It’s that simple! If you want a walk-through, then I got a video for that.
Now, you might be saying, "I want this for my business, but I don't have the time for it", then you can have me do the Pinterest marketing for your business. You can find a time on my calendar and schedule a time to see if your business would be a good fit for Pinterest and let's set up your business on Pinterest!
Using Pinterest for Business offers a lot of benefits for businesses. Unlike other platforms, it's a great tool to maintain the online presence of your business without resorting to paid ads.
By implementing the right Pinterest marketing strategy, you're essentially setting up your business for long-term growth.
If you're someone who wants to maintain their online presence without resorting to paid ads, Pinterest might be the perfect platform for your business. By implementing a good search marketing strategy with keywords, you can set up your business with long-term growth in mind.
If that sounds like something you want to do but don't have the time or know-how to do it yourself, consider scheduling a consultation with me to see if your business is a good fit for Pinterest marketing.
Go ahead and schedule a call and let's see if I can help you with setting up Pinterest profile, creating branded Pinterest pins, or complete Pinterest management with customized content curation based on your business, all the pin creation you need to start seeing success. Click to schedule a call today.
Talk to you soon!
This post may contain affiliate links to products that I trust. This means that if you make a purchase using the links below I may receive a small commission at no extra cost to you. Thank you for the support!
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